The Ambition of LED Screen Companies: "Break Into the Film and Television Industry"

The Ambition of LED Screen Companies: 

"Break into the Film and Television Industry"

Everyone can see how quickly small pixel pitch LED display has developed over the past decade. Today, riding the wave of Mini LED and Micro LED technologies, the ambitions of LED Display companies continue to grow. After nearly achieving a dominant position in LED display industry, fine pitch LED display technology is going gangbusters towards the commercial market, education market, as well as home markets, among which Micro LED TVs has burst into the home market. Additionally, relevant products for smartphones, VR, AR and other consumer electronics industry have been put into small-scale application process.

In fact, the value of developing both soft and hard power has been long understood by LED display industry due to severe competitions in and changeable market demands.

In terms of hardware, LED displays have long been used for commercial cinemas and household living rooms without technical problems. Even though it was turned away at the door because of the lack of DCI certification for entering the film market previously. LED screen enterprises have successfully obtained the DCI certification and gained access to the commercial sector. Moreover, a number of commercial theaters from home and abroad have installed LED screens for playing movies. Micro LED TVs have come into the stage of both online and offline stores this year.

Speaking from software perspective, LED screen companies have continued to develop and increase investments on their R&D teams in recent years. We can see that the number of software technicians take half of some companies’ R&D teams in those released financial reports.

Additionally, using LED screens as backdrop settings is no longer novel in the sphere of movie and television production. Many of the blockbusters we’ve known, in fact, are shooting in front of the LED screens.

Therefore, it is clear that LED display businesses have been actively involved in the upstream of film and television industry--shooting part, and have started to develop awareness and preference from an end user perspective. Moreover, LED screen companies have the initial operational capability of software and content production in the middle link.

In the near future, there is no doubt that LED display companies will swiftly link up the entire film and television process from shooting, editing to playing once there is a market demand.