The Next Hot Spots for LED Displays

As for the overseas business of most LED displays companies in China, the European and American markets take up a larger part. However, the rampant Covid-19 has been very detrimental to the European and American markets these two years. Therefore, many companies come to realize that it is not sagacious to only bet on the old markets. In recent years, the ever-changing international situations and comprehensive factors, such as politics, economy and epidemic have all brought more uncertainties to the exports to the European and American markets.

In contrast, in recent years, with the support of “The Belt and Road Initiative”, the cooperation between China and other countries has been further deepened, especially in the field of infrastructure construction, creating more exports. More chances are to be tapped.

At the same time, compared with the European and American markets, the Asian, African and Latin American markets, especially the Asian markets, enjoy stronger geographical advantages. It enables to provide greater stability in terms of politics, economy, transportation, etc., so they have stronger anti-risk capabilities.

Furthermore, the population of Asian, African and Latin American countries accounts for almost one-third of the world's population.

In the first place, it is about a bigger market. The huge population has also put forward more demands for infrastructure, which undoubtedly leads to more LED display applications. Not only that, for B2C device, such as Micro LED TV, the huge population also means huge market potential.

In the second place, it is about lower labor costs. And low cost means higher profit margins. This is also one of the reasons why investment in processing and manufacturing in Southeast Asian countries, such as Vietnam has gradually increased in recent years. In the early years, the products made in China gave many people the impression of low quality and low price. In the modern time, with the continuous increase in R&D investment, China has gradually taken roots in LED display technology. The R&D of new materials and new processes, including red light gallium nitride and mass transfer, have also been at the forefront of the world.

Not only that, the LED displays from China feature good quality and reasonable price, and its competitive advantage in the international market is becoming more and more prominent. For countries such as Asia, Africa and Latin America, which are relatively price-sensitive, choosing products made in China is undoubtedly a very good solution.

To sum up, with the rapid development in LED display technology, its application markets will inevitably expand rapidly in the future, and the Asian, African and Latin American markets will be the next hotspots worthy of attention for China.